THE CHECKOUT COUNTER

The last few feet of your store might be the most valuable real estate you have. That’s where impulse meets opportunity. A well-placed branded item—small, practical, delightful—can turn a casual goodbye into a lasting impression.

On our recent trip to Maine, we asked shop owners what percentage of people bought something from their checkout counters. The consistent response? Most.

It’s not about selling more; it’s about staying present after the customer walks out the door. Innovative brands don’t just thank people for coming—they send something home with them.